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Sneaker Wars: the Enemy Brothers Who Founded adidas and Puma and the Family Feud That Forever Changed the Business Of Sports
[Paperback - 2009]
barbara smith
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Category: Business
Sub-category: Management
Publisher: Ecco Usa | ISBN: 9780061246586 | Pages: 400
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Description

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

About the Author

Barbara Smit has written for the Financial Times, the International Herald Tribune, the Economist, and Time, among other publications. She received her master's degree in international journalism from City University in London. She lives in France.-HarperCollins

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