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Catch!:a Fishmonger's Guide To Greatness
[Paperback - 2005]
cyndi crother
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Category: Business
Sub-category: Business Self Help
Additional Category: Business - General
Publisher: Berrett-koehler Publishers | ISBN: 9781576753231 | Pages: 168
Shipping Weight: .221 | Dimensions: 5.56 x .46 x 8.5 inches

Description

Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment—there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.

In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.

Catch! shows that to be “ordinary” is to be a victim of circumstances, responding to whatever comes one’s way. To be “great” is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals—financial, personal and humanitarian—and intention, showing how the crew itself creates these goals and works towards them in collaboration.

Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.

About the Author

Cyndi Crother is an assistant professor in the Industrial Technology Department at California Polytechnic State University, San Luis Obispo. For the past nine years, she has taught in the areas of quality assurance, corporate training, teambuilding, management presentations, and facilities management. As a student of organizational effectiveness and continuous improvement, Cyndi plans to write more books about different types of extraordinary organizations. She is currently working on two more business books and has started a consulting company called “Guide to Greatness,” working with organizations on change management, leadership development, and systems thinking.

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