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Building Strong Brands
[Paperback - 2010]
david a. aaker
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Brand Leadership
[Paperback - 2009]
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Brand Relevance: Making Competitors Irrelevant
[Hardback - 2011]
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Brand Leadership:Building Assets In An Information Economy
[Paperback - 2000]
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Brand Portfolio Strategy:Creating Relevance, Differentiation, Energy, Leverage, And Clarity
[Paperback - 2000]
david a. aaker
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