Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Soft Power: the Means To Success In World Politics
[Paperback - 2005]
joseph nye
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $16.99
Our Price: Rs.4095 Rs.3481
Standard Discount: 15%
You Save: Rs.614
Category: Politics
Publisher: Public Affairs Usa | ISBN: 9781586483067 | Pages: 208
Shipping Weight: | Dimensions:

Description

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

About the Author

Joseph Samuel Nye Jr.is an American political scientist and former Dean of the John F. Kennedy School of Government at Harvard University. He currently holds the position of University Distinguished Service Professor at Harvard University where he has been a member of the faculty since 1964. He is also the co-founder, along with Robert Keohane, of the international relations theory neoliberalism, developed in their 1977 book Power and Interdependence. Together with Keohane, he developed the concepts of asymmetrical and complex interdependence. They also explored transnational relations and world politics in an edited volume in the 1970s. More recently, he pioneered the theory of soft power. His notion of "smart power" became popular with the use of this phrase by members of the Clinton Administration, and more recently the Obama Administration. Nye also serves as a Guiding Coalition member for the Project on National Security Reform.The 2011 TRIP survey of over 1700 international relations scholars ranks Joseph Nye as the sixth most influential scholar in the field of international relations in the past twenty years.In 2011, he was named by Foreign Policy magazine to its list of top global thinkers.

Bestsellers in Politics

View All
My Seditious Heart
[Hardback - 2019]
arundhati roy
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £30
Our Price: Rs.6695 Rs.6025
Standard Discount: 10%
You Save: Rs.670
Antifragile: Things That Gain From Disorder
[Paperback - 2013]
nassim nicholas taleb
In Stock
List Price: £12.99
Our Price: Rs.2895 Rs.2605
Standard Discount: 10%
You Save: Rs.290
How The World Works
[Paperback - 2012]
noam chomsky
In Stock
List Price: £14.99
Our Price: Rs.3475 Rs.3127
Standard Discount: 10%
You Save: Rs.348
Directorate S: The C.I.a. And America's Secret Wars In Afghanistan And Pakistan, 2001-2016
[Paperback - 2017]
steve coll
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £18.99
Our Price: Rs.4245 Rs.3820
Standard Discount: 10%
You Save: Rs.425
Manufacturing Consent: The Political Economy Of The Mass Media
[Paperback - 1994]
noam chomsky
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £12.99
Our Price: Rs.2995 Rs.2695
Standard Discount: 10%
You Save: Rs.300
Political Conflict In Pakistan
[Hardback - 2021]
mohammad waseem
In Stock
List Price: £40
Our Price: Rs.6995 Rs.6295
Standard Discount: 10%
You Save: Rs.700
The Wretched Of The Earth
[Paperback - 2001]
frantz fanon
In Stock
List Price: £9.99
Our Price: Rs.1895 Rs.1705
Standard Discount: 10%
You Save: Rs.190
Leadership: Six Studies In World Strategy
[Hardback - 2022]
henry kissinger
On Demand
Availability in 2-4 weeks on receipt of order
List Price: £25
Our Price: Rs.5445 Rs.4628
Standard Discount: 15%
You Save: Rs.817
Orientalism
[Paperback - 1994]
edward w. said
On Demand
Availability in 4-6 weeks on receipt of order
List Price: $19
Our Price: Rs.3595 Rs.3056
Standard Discount: 15%
You Save: Rs.539
Why Nations Fail: The Origins Of Power, Prosperity, And Poverty
[Paperback - 2012]
daron acemoglu
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $22
Our Price: Rs.2545 Rs.2290
Standard Discount: 10%
You Save: Rs.255
Fascism And Democracy
[Paperback - 2020]
george orwell
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £1.99
Our Price: Rs.445 Rs.400
Standard Discount: 10%
You Save: Rs.45
Never Give An Inch: Fighting For The America I Love
[Hardback - 2023]
mike pompeo
In Stock
List Price: $32.99
Our Price: Rs.4495 Rs.3371
Standard Discount: 25%
You Save: Rs.1124