Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

American Trash:Hard-Earned Lessons From a Heartland Entrepreneur
[Hardback - 2025]
nate morris
On Demand Pre-Order
Available Around 11-Feb-2025
List Price: $30
Our Price: Rs.5445 Rs.4628
Standard Discount: 15%
You Save: Rs.817
Additional Category: Leadership - Engineering & Technology
Publisher: Crown Currency | ISBN: 9780593240625 | Pages: 304
Shipping Weight: .547 | Dimensions: 6.125 x x 9.25 inches
Notify

Description

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash.

When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste.

American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley.

In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

About the Author

Nate Morris is an American entrepreneur, innovator, philanthropist, and author. He is the founder, chairman, and CEO of Kentucky-based Morris Industries, and the founder of its signature asset, Rubicon Technologies, one of America’s largest waste and recycling companies. He was the first Kentuckian to be named to Fortune’s “40 Under 40” list and was named EY Entrepreneur of the Year.

Bestsellers in Bio & Autobiography

View All
Tuesdays With Morrie: An Old Man, A Young Man, And Life's Greatest Lesson
[Paperback - 2006]
mitch albom
In Stock
List Price: $8.99
Our Price: Rs.1195 Rs.1075
Standard Discount: 10%
You Save: Rs.120
The Letters Of Vincent Van Gogh (Translation)
[Paperback - 1996]
van gogh
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £12.99
Our Price: Rs.2295 Rs.2065
Standard Discount: 10%
You Save: Rs.230
Long Walk To Freedom
[Paperback - 2013]
nelson mandela
In Stock
List Price: £14.99
Our Price: Rs.2995 Rs.2695
Standard Discount: 10%
You Save: Rs.300
Letters To Milena
[Paperback - 2018]
franz kafka
In Stock
List Price: £9.99
Our Price: Rs.2245 Rs.2020
Standard Discount: 10%
You Save: Rs.225
Night
[Paperback - 2006]
elie wiesel
Out of Stock
Availability in 4-6 weeks on receipt of order
List Price: $12.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Crying In H Mart: 2021 Goodreads Choice Awards Winner
[Paperback - 2022]
michelle zauner
In Stock
List Price: £9.99
Our Price: Rs.2145 Rs.1930
Standard Discount: 10%
You Save: Rs.215
Ecce Homo
[Paperback - 2004]
friedrich nietzsche
In Stock
List Price: £8.99
Our Price: Rs.2195 Rs.1975
Standard Discount: 10%
You Save: Rs.220
Diana: Her True Story-In Her Own Words
[Paperback - 2019]
andrew morton
Out of Stock
Availability in 2-4 weeks on receipt of order
List Price: £10.99
Our Price: Rs.2745 Rs.2470
Standard Discount: 10%
You Save: Rs.275
Mr & Mrs Jinnah: The Marriage That Shook India
[Paperback - 2022]
sheela reddy
In Stock
List Price: Rs.1395
Our Price: Rs.1395 Rs.1255
Standard Discount: 10%
You Save: Rs.140
Spare: The Duke Of Sussex
[Hardback - 2023]
prince harry
In Stock
List Price: £28
Our Price: Rs.4995 Rs.2497
Standard Discount: 50%
You Save: Rs.2498