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The art Of the Long View:Planning For the Future In an Uncertain World
[Paperback - 1996]
peter schwartz
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Category: Business
Publisher: Crown Currency | ISBN: 9780385267328 | Pages: 288
Shipping Weight: .301 | Dimensions: 6.08 x .79 x 9.14 inches

Description

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

About the Author

Peter is the author of Inevitable Surprises (2003), a provocative look at the dynamic forces at play in the world today and their implications for business and society. His first book, The Art of the Long View(1991), is considered a seminal publication on scenario planning and was recently voted the No. 1 futures book by the Association of Professional Futurists. He also co-authored The Long Boom (1999), a vision for the world characterized by global openness, prosperity, and discovery; When Good Companies Do Bad Things (1999), an examination of and argument for corporate social responsibility; and China’s Futures (2001), which describes very different scenarios for China. He publishes and lectures widely and served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games." Peter received a B.S. in aeronautical engineering and astronautics as well as an honorary doctorate from Rensselaer Polytechnic Institute.

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