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Rethinking Competitive advantage: New Rules For the Digital age
[Paperback - 2022]
ram charan
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Category: Business
Sub-category: Management
Publisher: Penguin Uk | ISBN: 9781847943484 | Pages: 224
Shipping Weight: .160 | Dimensions: null
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Description

From the million-copy-bestselling author of Execution

Ingenious . . . An insightful and practical guide for leaders and practitioners at every level. Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world s top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ecosystems , to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

One of the world s preeminent counselors to CEOs. Harvard Business Review

The most influential consultant alive. Fortune

About the Author

One of the world s most renowned management consultants and authors. Fast Company

Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world s most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

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