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What the Customer Wants You To Know: How Everybody Needs To Think Differently about Sales
[Paperback - 2009]
ram charan
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Category: Business
Sub-category: Business Self Help
Publisher: Penguin Uk | ISBN: 9780141036878 | Pages: 192
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Description

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that s where Charan s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer s businessUse this knowledge to improve your customer s marginsShow how your product and expertise is a winning combination

Someday, every company will listen more closely to the customer. . .

About the Author

Prof. Ram Charan has authored and co-authored more than 30 books that have sold over 4 million copies in more than a dozen languages. He was among Business Week s top ten resources for in-house executive development programs. Four of his books were Wall Street Journal bestsellers, including Execution, which figured more than 150 weeks on the New York Times bestseller list.

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